Marketing Summit: Great People, Great Ideas

Jacksonville’s Amenity Communities Marketing Summit this week was an excellent discussion of ideas and trends in marketing practices as we see a shift away from traditional media as the sole centerpiece for what developers are doing out there in a down market. Most impressive were the innovative community designs and opportunities out there for people shopping second homes. Maybe in 2009 we will start to see a fresh start in real estate, leading to a rebound. Until then, it was nice to see so many developers and marketers exchanging ideas and sharing best practices. Hope to attend again next year, and see how these new ideas are being put to use to result in sales.