Where are Second Home Shoppers Going?

Online Research of All Kinds is a Growing Trend
This story from BBC News points to what’s been popular on Google recently and it shows how important search engines have become for getting our information. Good news is that Google also knows how popular smaller niche searches are, and this can help define customers much more quickly than those full-page ads developers used to buy. A shift is at play in terms of effectiveness and response rate. In the fall, PrivateCommunities.com surveyed developers about their marketing choices and the Internet was where they expected to see more leads. Other traditional lead sources were still on their lists, but the convenience of the Web drives the importance to be found.