Web Grows as First Stop for Second Homes and Luxury
These days it is not surprising that affluent shoppers are less likely to flaunt their wealth. Sales of second homes in private clubs and gated country club communities have never really been a real estate buy where developers hang balloons out to get “drive-by” traffic. This interesting story from Marketplace about the expanding use of the Internet for luxury purchases is in line with the tradition of finding these hidden gems. For more than a decade, Web sites like PrivateCommunities.com have been getting to know the habits of the affluent, much like the well-versed Luxury Institute. Of course, having the type of investment that you can enjoy never really goes out of style.
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