Marketing Multiplication: Re-thinking Second Home Shoppers
This October piece in The New York Times should give real estate marketers plenty of food for thought as we roll into 2009. How much can some women play a role in the rebound of luxury second home sales in 2009? Could be a defining role. Are women better at spotting a great opportunity and better prices for the things they want? The research leading to this story was fascinating in terms of how it makes a case for Marketing Multipliers and their profound effect on the purchasing process.
Research from The New York Times Could Play into Second Home Sales
What’s really interesting is how women are dominating more and more of the entire lifestyle and travel discussion. Helpful resources like Travelgirl Magazine are popping up to help women find peak experiences all over the globe and why not pair these excursions with real estate shopping? Soon, developers might offer a special “Discovery Package” just for groups of ladies enjoying travel in the best destinations for everything from golf to shopping to nature.
Bald Head Island in North Carolina Offers a Turtle Walk Vacation Package
