Photo: Michael Melford
There is no doubt that the coverage of second homes by Larry Olmsted in USA Today is a beacon to anyone searching for compelling information about these opportunities. The mainstream news media can be so powerful, but if they only focus on foreclosures and the economic crisis they neglect readers who still have aspirational feelings toward having second homes. Nothing is better than making an investment in something you can enjoy and this might be a great chance to take advantage of extras like free golf memberships and other incentives that do not devalue property and increase value. We need more writers like Larry Olmsted, who reach an affluent audience who can afford second homes. The housing market will need to rebound if our economy is to do the same. People who can buy second homes drive local economies all over America. We need to know about these ideal places as baby boomers consider their retirement and how best to invest.
