Vero Beach, Florida — Silicon Valley’s CCG Group will lead search engine marketing (SEM) initiatives for Florida-based PrivateCommunities.com, the Web’s premiere consumer research portal that has featured upscale, master-planned real estate since its launch in 1996.
CCG Group’s principals Andreas Ramos and Stephanie Cota have vast expertise in all levels of Web search, multi-channel marketing and Web analytics. McGraw-Hill published their latest book, Search Engine Marketing earlier this year. Unlike general real estate Web sites that focus on house listings, PrivateCommunities.com has grown its niche by showcasing private and gated communities, their amenities, locations, property offerings and pricing.
Ramos
Cota
“This initiative keeps PrivateCommunities.com in a leadership position marketing master-planned communities to affluent second home buyers,” said Vice President of Technology Robert Weimer. “Our firm is licensed by Nielsen Claritas to overlay socio-economic research data, and this provides unmatched competitive intelligence to developers who have communities listed on PrivateCommunities.com – the addition of CCG will help us improve our already effective SEM efforts.”
Co-Founder Elisabeth Miller-Fox explained that the Web site has been effective for both developers and affluent consumers alike, because it has always focused on meeting the needs of its niche user profile.
“This opportunity to work with CCG comes at the perfect time,” said Miller-Fox. “We already have a model that works for the affluent consumer to easily find what they want and it saves them time. Our SEM strategy will help us further differentiate PrivateCommunities.com as the tool of choice for developers trying to reach affluent buyers at a time when there is plenty of clutter on the Web.”
PrivateCommunities.com features the Web’s most comprehensive collection of master-planned communities throughout the United States, Mexico and the Caribbean by developers including Pulte (NYSE:PHM), Centex (NYSE: CTX) and Bluegreen (NYSE:BXG).
